Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.
Gartner and GetApp’s latest research found that while just 15 per cent of consumers in the UK have tried AR shopping to date, more than half were willing to try it both in store and online.
A further 47 per cent of respondents said the pandemic had changed their attitudes towards the technology, while content analyst Sonia Navarrete says the pandemic “has accelerated the expansion of reality towards digital.
“The use of technology that allows remote operations has increased, and AR aims to be key in this transformation, since its perception of use has increased,” she added.
“Reducing the risk of contagion is the main aspect for which AR use is of interest in stores since contact is avoided. Nowadays it is advisable to maintain social distancing both with objects and with strangers, and augmented reality allows it. This is a key advantage of this technology in this new reality.”
Of the 1000 shoppers interviewed for the study, 90 per cent said that AR was most useful for purchasing clothes online, with a further 70 per cent stating it is most beneficial for purchasing accessories.