John Lewis has launched a virtual Christmas shop for the first time allowing customers to take a 3D tour of their flagship store from their own homes.
The department store has officially launched its Christmas shop at its iconic Oxford Street flagship, 91 days before December 25.
For the first time in its history John Lewis has brought its Christmas shop online, using footage captured in-store to allow shoppers to navigate through the store via their smartphone, tablet or computer.
Items throughout the Christmas shop, which this year features the largest ever Christmas tree forest, seven new festive trends and room sets and a one stop gift emporium, will be available to examine and purchase during the virtual tour.
John Lewis opened its online Christmas shop back in August, 10 days earlier than last year.
It comes amid a sharp rise in demand for early Christmas purchases, seeing a 112 per cent rise in sales compared to 2019.
According to John Lewis Christmas tree sales have skyrocketed 232 per cent compared to the same period last year, while Christmas decoration sales have jumped 156 per cent.