Morrisons has launched a new subscription service for its food boxes ahead of what many fear will be a second UK lockdown.
Morrisons launched its food box service in late March, the start of the UK’s initial lockdown period, seeing such high demand that it was forced to “dramatically” ramp up production weeks later from 10,000 to 100,000 per week.
It has now launched a new subscription service for its popular food boxes, allowing customers to opt for weekly, fortnightly or monthly food box deliveries.
Customers will receive a five per cent discount on their chosen boxes for signing up to the service, alongside a 20 per cent discount on their first shop.
The £30 boxes include meat-eater, vegetarian, vegan and special food intolerance options and will be delivered the next day by Morrisons partner DPD.
According to Morrisons, growing fears of a second lockdown have driven demand for its boxes up 56 per cent in the last week.
“Customers use our food box service to get fresh food and cupboard essentials delivered to their doorstep quickly,” Morrisons director of food to order Aidan Buckley said.
“We are making the service simpler and even better value to ensure everyone can get access to affordable food at this difficult time.”