British Heart Foundation is now a leading Depop seller as it is forced online during pandemic

Depop now counts the British Heart Foundation (BHF) as one of its top sellers as the charity prepares to dramatically expand its online shop.

BHF, the UK’s largest charity retailer, has reportedly sold nearly £10,000 worth of goods via its Depop shop since launching, and is preparing to further ramp up its online presence.

The charity is now rolling out training to all its shop staff so they can list items directly onto the Depop app.

“We are delighted with the popularity of our Depop account and feel we have been truly embraced by its community of online shoppers who are looking for quality preloved items,” BHF’s retail director Allison Swaine-Hughes said.

“Depop has given us a great opportunity to sell to an audience looking for special ‘one of a kind’ items at affordable prices, and who value the importance of shopping preloved.

READ MORE: Depop opens first UK retail space with Selfridges

“The coronavirus crisis had a huge impact on the BHF’s income and will continue to do so for years to come. By shopping with the BHF via our Depop shop, you will help us continue our vital heart research, and support the 7.4 million people living with heart and circulatory diseases who need us now more than ever.”

The shift online comes as BHF’s funds have been devasted by the global pandemic, seeing its entire 740-store estate remain closed for months leading revenues to drop by around 50 per cent this year.

Depop’s chief marketing officer Peter Semple added: ““Throughout the coronavirus crisis, we’ve been proud to be a valuable resource to charities like British Heart Foundation to help them continue to operate their businesses safely and successfully while physical retail closed, vital volunteering numbers decreased, and donations increased significantly.”

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