Ted Baker’s “ship from store” initiative drives ecommerce sales up 8%

Ted Baker has shipped an extra 101,000 online orders over the past year thanks to its “ship from store” initiative with OneStock.

In June last year, Ted Baker partnered with order management specialist OneStock to launch a new initiative allowing customers to order items directly from its stores, instead of its central warehouse.

Since the initiative launched last year, Ted Baker says it had fulfilled more than 100,000 extra online orders, representing an eight per cent increase in UK ecommerce turnover.

READ MORE: Ted Baker launches “ship from store” service to reduce delivery times

In December alone, OneStock’s platform fulfilled 30,000 orders, equating to 13 per cent of its total turnover for the month.

“OneStock’s capabilities are enabling us to broaden the ecommerce offering in our stores, driving margin through extra sales along with the improved management of our total inventory,” Ted Baker’s director of operations Clare Harrison-Empson said.

“Results in the first year have exceeded our expectations, and the OMS continues to be a real success. Ship from store is now a must-have for every omnichannel retailer.”

The fashion retailer, which currently uses OneStock’s system in 30 stores, now plans to expand the use of its software to more of its global store estate.

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Delivery / Supply ChainEcommerce

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