Hotel Chocolat has enlisted the help of The Hut Group (THG) to expand its ecommerce operations into the US.
THG Ingenuity, the group’s technology services division which specialises in building direct-to-consumer platforms for third-party brands, has signed a new five-year contract with Hotel Chocolat.
The partnership will focus on enabling Hotel Chocolat to establish a foothold in the US chocolate market, which is expected to be worth a $67.22 billion by 2025.
Hotel Chocolat will have access to THG Ingenuity’s full range of services, including its proprietary end-to-end platform, multiple fulfilment centres across the US, in-house digital marketing services and international customer service platforms with integrated translation tools.
“We are proud to announce this partnership with Hotel Chocolat, bringing our DTC and ecommerce capabilities to this renowned UK retailer and helping it to reach an international audience,” THG’s chief executive and founder Matthew Moulding said.
“It comes at a particularly crucial time for the British retail sector, when brands must flex in response to the constantly evolving environment.
Hotel Chocolat’s chief executive Brendan Drake added: “We are excited to announce our partnership to help accelerate the digital growth of the brand in the USA.
“THG Ingenuity offers an end to end solution for e-commerce and digital supply chain with the potential to build meaningful scale.”