Google allows retailers to list items in ‘Shopping’ tab for free in an effort to help accelerate recovery

Google is making it free for UK retailers to list their products on the ‘Shopping’ tab amid a range of new initiatives designed to help retailers accelerate recovery.

Retailers across Europe, the Middle East and Africa will have access to free listings on Google’s Shopping tab from mid-October, enabling them to connect more easily with millions of potential customers regardless of whether they advertise with Google.

According to Google retailers who pay for adverts but run free listings got an average of twice as many views and 50 per cent more visits, favouring small and medium-sized businesses most heavily.

READ MORE: Google launches experimental video shopping platform Shoploop

Furthermore, retailers that already pay for their items to be listed on Google will cease being charged automatically.

Google is also launching its ‘Local Services Ads’ service in the UK, Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain and Switzerland, enabling customers to search for specific retailers “available near me”.

In further efforts to help small businesses launch online, Google rolled out Google for Small Business in the UK this month, giving retailers digital tools and skills they need to establish and ecommerce presence.

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