Amazon has donated $215 million to charities via AmazonSmile

Ecommerce

Amazon has donated more than $215 million to charities via its AmazonSmile programme since it launched.

AmazonSmile, the retailer’s platform which “donates 0.5% of the net purchase price… to the charitable organisation of your choice”, was launched in 2013.

“Donations have resulted in hundreds of thousands of charities expanding their meaningful work across global communities making a difference in people’s lives,” Amazon’s vice president of consumer engagement Llew Mason said.

According to Amazon its most popular charities were animal related, followed by education and disaster relief.

READ MORE: Amazon donates hundreds of thousands of items to charity this Christmas

Meanwhile charities linked to civil right and social action causes saw donations grow nearly 70 per cent last year.

President and chief executive of the ASPCA Matt Bershadkler added: “Over the last five years, compassionate AmazonSmile customers have helped generate millions of dollars in donations to help us rescue and protect countless animals in need across the US.

“That support covers a range of animal welfare programs for dogs, cats, horses, and farm animals, and we’re grateful to Amazon and their customers for helping us provide vulnerable animals with the care they need and deserve.”

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