Amazon will host a major live streaming event with Lewis Capaldi, Celeste and Cate Le Bon to raise awareness and funding for “iconic grassroots music venues” under threat of closure.
‘Prime Day Live’ will take place from 7-9pm on Friday October 9, featuring 30-minute sets from some of the UK’s biggest artists live streamed from various independent music venues across the UK.
The event, which will be presented by Amazon Music in support of the Music Venue Trust, will see Amazon donate to each of the four participating venues and to the #SaveOurVenues appeal.
Viewers can stream the event on Twitch or the Amazon Music app on iOS and Android, and can donate directly to the Music Venue Trust.
“Amazon Music was one of the first donors for our COVID-19 Crisis fund earlier this year, and we’re excited they are continuing their support through this Prime Day Live event to help us raise awareness of the plight of venues and help drive much-needed donations to keep them open,” Music Venue Trust’s founder and chief exeucitve Mark Davyd said.
“Every penny helps, so we are also hugely grateful for Amazon’s donations and any further support from the public.”
Amazon Music UK’s head of music Patrick Clifton added: “Prime Day Live will help raise awareness of the plight of important grassroots music venues that are so integral to music culture in the UK, as well as raise funds to help support them.
“It will bring music fans closer to some of their favourite artists through an evening of great music that can be enjoyed for free at home. Seeing these artists reconnect with some of the live music venues that are a part of their musical journeys will be a special moment.”