Levi’s has become the latest fashion retailer to launch its own resale platform allowing customers to sell their old jeans back to the brand.
Levi’s Secondhand launched this week, offering resellers between $15 and $25 in store credit for their old Levi’s jeans depending on quality.
For jeans that are too well-worn to be resold, Levi’s will still offer $5 in credit and recycle the garments with partner Renewcell.
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The platform will then relist the garments for between $30 and $100 for customers to purchase, with price points again depending on quality.
For the launch of its new circular fashion platform, Levi’s has signed up a range of celebrities including Jaden Smith, Hailey Beiber, Maeve Reiley, Carolyn Murphy, Amber Valletta, June Ambrose and Lily Aldridge.
“Repurposing and repairing clothes requires minimal additional energy input, no water and no dyes to make more jeans,” Levi’s chief marketing officer Jennifer Sey said.
“Buying a used pair of Levi’s through SecondHand saves approximately 80% of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s.
“We want to make Levi’s Secondhand second nature. This launch is the first step, but definitely not the last one.”