Ikea customers in the UK will now be able to sell their unwanted furniture back to the retailer in an unprecedented sustainability initiative.
Ikea UK is set to launch a new “Buy Back” scheme on Friday November 27, timed to coincide with this year’s Black Friday event, encouraging shoppers to “live more sustainably”.
Customers can visit Ikea.co.uk and submit a return request for their unwanted furniture, before bringing the fully-assembled product to their local store’s returns and exchanges desk.
Depending on the quality of the furniture customers will then receive a refund card (which will never expire) to spend in store.
Furniture which is “as new” and has no scratches will see returners receive 50 per cent of the original value of the item.
This drops to 40 per cent for items with minor scratches, and 30 per cent for items with visible signs of wear and tear.
The furniture will then be sold in a new “As Is” section, formerly the “Bargain Corner”, while any items in such poor condition they can be resold will be recycled by Ikea.
While Ikea has always been at the forefront of the retail sector in terms of sustainability, this is perhaps its boldest initiative to date.
“The Ikea vision has always been to create a better everyday life for many people, which right now means making sustainable living easy and affordable for everyone,” Ikea UK’s country sustainability manager Hege Sæbjørnsen said.
“Being circular is a good business opportunity as well as a responsibility, and the climate crisis requires us all to radically rethink our consumption habits.
“Currently, 45 percent of total global carbon emissions come from the way the world produces and uses everyday products, so Buy Back represents an opportunity to address unsustainable consumption and its impact on climate change.”