Whole Foods to begin growing produce in-store with Infarm

Whole Foods will soon sell fresh produce it has grown inside its own stores as it becomes the latest retailer to partner with Infarm.

The Amazon-owned grocer will install two of Infarm’s modular vertical farming units at its stores in High Street Kensington and Fulham, London.

Customers will be able to purchase a Infarm’s range of vertically farmed herbs and salad including mountain coriander, flat parsley, Thai basil, lettuce and scarlet kale.

While customers at its stores in Kensington and Fulham can shop food grown directly in-store from October 28, Infarm goods grown elsewhere will also be available in Whole Food’s stores in Piccadilly Circus, Stoke Newington, Richmond, Clapham Junction and Camden Whole Foods Market.

READ MORE: Selfridges will now sell fresh produce grown inside its own stores

“Whole Foods Market felt like a perfect fit for Infarm,” Infarm’s vice president of corporate sales Daniel Kats said.

“Its commitment to providing customers with vibrant, sustainable food aligns with our goal of growing produce locally and, in the process, substantially reducing food waste and the environmental impact of what we consume.

“We hope that in installing our modular farms in Kensington and Fulham, we can help to educate shoppers about the future of food.”

It comes just weeks after Infarm announced a similar partnership with Selfridges, seeing it grow and sell produce in its foodhall.

According to Infarm, their instore farms use 95 per cent less water, 90 per cent less transport and 75 per cent less fertiliser than traditional agricultural methods, and are able to produce 8000 plants per year.

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