Waitrose is expanding its “hugely popular” partnership with Deliveroo to cover 3.1 million UK households as it seeks to rapidly expand its online delivery capabilities.
After ending a 19-year partnership with Ocado last month, Waitrose enlisted the help of Deliveroo to re-establish its online footprint.
Following a “promising” trial, Waitrose is now significantly extending its partnership with Deliveroo to 24 new locations across the UK, spanning more than 3 million households in total.
It is also adding 150 more products to its menu including a wider selection of ready meals and health and beauty products, meaning over 650 products will now feature on Deliveroo’s app.
The new stores and ranges will come online next Tuesday as part of an extended trial expected to last until the end of November.
“This trial has made a very promising start in attracting customers to Waitrose through an entirely new channel, and is already contributing to significant sales growth in all of the branches where it is up and running,” Waitrose chief executive James Bailey said.
“We know that our customers are continually looking for more convenience and flexibility and, at the six shops so far, they are really appreciating the chance to get what they need when they need it.
“Expanding the trial will test the potential for an on-demand service in a much broader range of locations.”
The following Waitrose stores will offer Deliveroo fulfilment from next week:
- Canary Wharf
- West Hampstead
- East Putney
- Clapham Common
- Cheadle Hulme
- Welwyn Garden City
- Byres Road
- Trinity Square
- Wimbledon Hill
- Stratford City