launches its first ever virtual reality showroom has launched a new shoppable interactive virtual reality (VR) experience to showcase its latest collection to customers stuck in lockdown.

Customers can now explore’s showroom in Amsterdam in virtual reality, spanning four rooms filled with the brands latest products, all of which can be explored in detail.

This “virtual apartment” will allow shoppers to move around freely using and click on any items they like to explore their design details, including designer collaborations and inspirations.

While customers can access and interact with the apartment using their laptop, they can also immerse themselves fully using Google’s Cardboard VR headsets and their smartphone.

Alongside the release of its first virtual showroom, has launched a new AI-powered image search tool dubbed “Shop Your Photos”.

This allows customers to upload photos of products they like and see a curated selection of the closest items in Made’s collection.

READ MORE: Boots’ owner Walgreens is training staff in virtual reality

“Digital technology has become more important than ever in helping us stay connected, and the pandemic has made us – as a digital first brand – work even harder to offer our audience something innovative and inspiring to experience,” Made’s chief creative officer Jo Jackson said.

“Our virtual apartment enables us to maintain a dialogue with our customers across the globe, while introducing our brand to a much wider fanbase beyond what a physical space can offer.

“For us, this is the start of something new and exciting, and we look to explore further activations that blend physical and digital experiences in the coming months.”

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