China’s market regulator and government departments have launched an operation investigating unfair competition, illegal wildlife sales and counterfeits through the country’s ecommerce channels.
State news agency Xinhua reported that the operation will run until December, and will examine areas of rapid growth in Chinese ecommerce, such as live-streaming.
The crackdown aims to ensure ecommerce platforms are fulfilling their responsibilities to protect the rights of consumers and operators, as well as maintaining a fair and orderly market environment, according to Xinhua.
In July this year Alibaba has sacked the head of its livestreaming platform Taobao Live for breaking internal rules by accepting money and securing his girlfriend a job at the company.
Zhao Yang was fired from the Chinese ecommerce giant for allegedly accepting money and gifts from third-party live streaming services as an incentive to sign a contract.