The world’s largest online retailer has launched its Black Friday deals a whole four weeks ahead of time.
While the rest of the US and more recently the UK’s retail sectors will plan in discounts around the end of November, Amazon has other ideas for 2020.
The business launched early bird deals starting on Monday, October 26, a full month ahead of the November 27 Black Friday sales that typically last until Cyber Monday, this year on November 30.
Amazon kicked off the promotional press with savings of up to 30 per cent across electric toothbrushes, fitness trackers and smartphones.
The retailer will be changing its deals every few days and dropping prices on new products.
The news comes after research from Wunderman Thompson Commerce predicted Amazon’s three month delay of its Prime Day has created as 10-week discount “mega peak” which could see spending fall by 22 per cent compared to last year.
By creating a season of discounting that started with Prime Day in mid October and extends right through to peak trading and Christmas, Wunderman Thompson Commerce argued Amazon created more competition for a smaller chunk of consumer’s disposable income, which has been hit by the impact of coronavirus.