Amazon is now offering its Prime Members a one-hour grocery pick-up service at all of its Whole Foods locations in the US.
In a bid to appeal to customers avoiding supermarkets and crowded spaces, Prime members can now use the Amazon app to place an order and select a one-hour pickup window on orders of $35 or above.
What’s more, Amazon says the majority of customers will only need to wait one minute to receive their orders, ramping up competition from other grocers offering similar services.
“While the COVID-19 pandemic accelerated the adoption of online grocery services and prompted new customers to try services like grocery pickup, it’s clear that this offering will become a more permanent solution for many customers,” Amazon said in a blog post about the launch.
Before the launch, Prime customers could only pick up Whole Foods orders at select stores.
In September Amazon announced it would open its first ever Whole Foods dark store to fulfil online orders.
The online-only store opened in Brooklyn’s Industry City Complex, and is not open to the public.