Online retail sales are set to surpass $2 billion every day in November as ‘Cyber Week’ becomes ‘Cyber Month’.
New research from Adobe has predicted that online sales in the US will smash all previous records this year, rising 33 per cent.
“This year is unlike any in the past, and for the first time we are no longer referring to peak holiday sales as Cyber Week – it’s now Cyber Month as we dial up to Christmas,” Adobe’s international president Paul Robson said.
This extended holiday spending period is due to see US shoppers spend over $2 billion a day every day between November 1 and November 21, equating to around $56 billion.
Between November 22 and December 3, Adobe predicts this will rise to $3 billion per day, shattering all previous records.
While the spending period will be widely extended, traditional shopping events like Black Friday and Cyber Monday will remain the biggest shopping days of the year.
According to Adobe, Black Friday will see sales rise 39 per cent this year to $10 billion, while Cyber Monday sales will jump 35 per cent to £12.7 billion.
“Our data has shown that deprived of a traditional store experience since the start of the pandemic, an increasing number of consumers are flocking online at incredible speed,” Robson continued.
“This is not unique to the US, but instead is identifiable in all countries impacted by continued lockdown restrictions. Our forecasts indicate that much of that shift will be permanent.”
It comes as Amazon has begun releasing “early bird” Black Friday deals a full month ahead of the event as it hopes to cash in on the extended holiday shopping season.