Alibaba is set to launch its “Singles Day” shopping festival early this year, more than doubling the length of the world’s largest shopping event.
Singles Day, which last year took more money in its first hour than all of Black Friday, will be expanded across two separate sales periods for the first time.
While the shopping extravaganza will still run for a 24-hour period on November 11 as usual, shoppers will also be able to access millions of deals and discounts from November 1 to November 3.
The Chinese ecommerce giant, which boasts 800 million customers and more than 250,000 sellers worldwide, is hoping to kickstart sales ahead of the holiday season as China emerges from the worst of the pandemic.
Alibaba says it will introduce more than 2 million new products this year, more than double the amount seen last year, as it looks to attract more international shoppers and sellers.
It believes Chinese power-spenders have pent-up consumption demand after retail has been hampered for the majority of 2020 due to the pandemic.
The significantly expanded sales period is designed to help international retailers “looking to the Chinese market for growth”, with over 2600 international brands set to debut on its domestic Tmall platform this year.
Last year Single’s Day recorded $38.4 billion, dwarfing Black Friday, Cyber Monday and Amazon Prime Day.