New data has found 39 per cent of UK shoppers are set to buy their groceries online this Christmas, according to a YouGov survey for The Grocer.
Of nearly 1,000 adults that were polled, well over a third said they would buy the food for the festive period online.
It marks a huge step up for last year’s online grocery figures, which reported just 7.4 per cent of the market share went to online shops, according to Kantar.
The spread of coronavirus and the ensuing lockdowns have seen the rise of online food shops reach their peak in the UK, with the market share coming in at between 13 and 15 per cent over summer.
With these figures released on Friday October 30 and a new second lockdown for England announced on Saturday October 31, it’s likely the number of shoppers now planning to complete their food shop online for Christmas could be even higher.
Supermarkets have been racing to meet demand since the first national lockdown began on March 23.
Last week Sainsbury’s revealed it has partnered with both Uber Eats and Deliver as it works to expand its grocery delivery capacity in time for Christmas.