Ikea has launched a range of contactless click & collect and online delivery services as it shrugs off the second national lockdown in the UK.
Despite being forced to close its doors to the public, the Swedish furniture giant is introducing a host of new initiatives it hopes will mitigate the impact.
A new “Contactless Click & Collect” service will be available for free on online orders over £300.
Ikea will also be introducing a “Click & Deliver” service, which will see orders delivered to local DPD pickup points across the country for £2.
Home delivery will also be available from £4, while a takeaway service for its Swedish Food Market will be launched.
Furthermore, customers will now be able to book complementary virtual planning appointments for kitchens, wardrobes and living room storage through Ikea’s website.
“Since the first lockdown we have put all our efforts into keeping our customers and co-workers safe and enabling our customers to continue to shop with us in new and convenient ways, including our Click & Collect and delivery services,” Ikea’s country retail manager and chief sustainability officer Peter Jelkeby said.
Meanwhile, Inter Ikea’s chief financial officer Martin van Dam told the Financial Times that the second round of lockdowns across Europe were “incomparable to the first one”.
He said the key for Ikea was that it is now able to keep production of its goods moving, meaning “slower sales” but not the “inefficiency of the first lockdown”.