John Lewis & Partners has launched a new augmented reality “Virtual Christmas Tree” feature, allowing shoppers to put up a decorated Christmas tree in their home in seconds.
Using the department store’s iOS app, shoppers can now place an accurate virtual rendering of one of its Christmas trees in their living room, enabling them to judge whether it fits before committing to a purchase.
According to the retailer 44 per cent of its available Christmas trees will be available to view in AR through its app.
Customers can also choose whether they see the tree in full virtual decoration, or undecorated “meaning they can feel confident about their final choice”.
The AR feature will be accessible while browsing John Lewis’ Christmas tree range in its iOS app, offering shoppers the option to “view in room” at the touch of a button.
“Virtual Christmas Tree is certainly a lot of fun to use,” John Lewis’ director of omnichannel Cassandra Bergland said.
“You can browse trees of different shapes, sizes and colours and then choose whether to have the tree decorated or left natural.”
John Lewis’ assistant Christmas buyer Jason Billings-Cray added: “The festive season may not be quite the same for everyone this year, so we are pleased to be able to bring some of the magical elements of Christmas shopping that you find in John Lewis shops to customers at home.
“Choosing a Christmas tree can be a really special moment for any family as that tree can be with them for many years, this may be a little different but all the family can see and choose one.”