John Lewis embrace ‘festive season like no other’ with over 100 virtual experiences

John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers.

Its Virtual Christmas Shop launched back in September, with over 64,000 visitors since opening its online doors.

Now John Lewis has revealed a season of virtual entertainment – from makeup classes for a festive Zoom party to online cooking classes with Waitrose Cookery School.

Customers can sign up for the ‘Prepare Ahead’ Christmas course, focused on making Christmas lunch stress free.

READ MORE: John Lewis launches augmented reality “Virtual Christmas Tree” feature

Waitrose’s Cookery School is also hosting dedicated foodie gift courses such as making panforte or truffles for friends and family.

In true Lockdown 2.0 style, a John Lewis stylist will host a free session in discussing the best coats for outdoor hosting.

The department store will be offering Furoshiki masterclasses for the first time, training participants in wapping up their Christmas sustainably.

Shoppers will also be able to ‘try before they buy’ almost half of the fake Christmas trees John Lewis has on sale, thanks to a new feature on the retailer’s app.

With the tap of a button, customers can see which style of tree fits their space and shop around, in order to find the perfect match.

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Apps / MobileAugmented RealityEcommerce

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