John Lewis announces a new partnership with Commercetools as it looks to “supercharge” its investment in online.
The department store partnership this morning revealed it has selected Commercetools to provide ecommerce support and capabilities for its website.
With online sales up 73 per cent in the six months from January 26 to July 25, John Lewis has been working behind the scenes to ‘re-platform’ the johnlewis.com website, including moving its basket and checkout capability.
The retailer said it had been on the hunt for a flexible ecommerce solution which would allow the brand to provide a “leading online shopping experience”.
John Lewis said Commercetools had been chosen for its scalability and reliability, as the business moves off its legacy ecommerce-based platform and onto a flexible API-first, microservices-led cloud service.
The company said it also favoured Commercetools as it now has the freedom to personalise digital customer journeys – whether in-store, online, on mobile app or any other channel.
“John Lewis is supercharging its investment in online to adapt to changes in consumer behaviour. Our partnership with Commercetools forms part of this,” John Lewis chief information officer Mike Sackman said.
“Brands rely on their ability to engage customers and meet needs that are constantly changing online and offline. For John Lewis, scalability and flexibility was very much the brief, and we are very proud to be a strategic provider for such an iconic brand,” Commercetools chief executive Dirk Hoerig said.
“A modern commerce solution based on composable architecture, API-first and the cloud, delivers capabilities which allow our customers to meet peak demand, support omnichannel, adapt quickly to the market and realise value early and often,” Hoerig added.
The news comes after John Lewis yesterday announced ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers taking place online.