Marks & Spencer customers will soon be able to shop checkout-free at any of its stores as the retailer continues its digital push.
M&S is expanding its “Mobile Pay Go” shopping app across its entire store estate, meaning shoppers across the UK can shop without ever having to visit a physical till.
The retailer’s Mobile Pay Go service, which is housed alongside its new virtual Sparks loyalty scheme in the M&S app, allows shoppers to scan items with their smartphone as they shop and pay for goods up to £45 digitally.
According to M&S the use of its cashierless shopping service has shot up since March, enjoying 20,000 new regular users.
It has been testing the service across 50 London stores since March, but is rolling it out to all 573 stores in order to encourage cautious shoppers to visit is stores over the Christmas shopping period.
“We want to help our customers shop with confidence – especially as we head towards Christmas – and that’s why we’ve accelerated the rollout of Mobile Pay Go to all our UK stores,” M&S stores director Helen Milford said.
“With the current restrictions in place, making shopping as easy and efficient as possible is really important to us and to our customers. Mobile Pay Go helps do just that – it’s quick, contact-free and means fewer queues at our checkouts.”
It comes as M&S continues to push ahead with its digital transformation plans, implementing a range of measures designed to “put digital at the heart of its operations and create a better shopping experience”.