M&S expands cashierless shopping to all 573 stores as it continues digital push

Marks & Spencer customers will soon be able to shop checkout-free at any of its stores as the retailer continues its digital push.

M&S is expanding its “Mobile Pay Go” shopping app across its entire store estate, meaning shoppers across the UK can shop without ever having to visit a physical till.

The retailer’s Mobile Pay Go service, which is housed alongside its new virtual Sparks loyalty scheme in the M&S app, allows shoppers to scan items with their smartphone as they shop and pay for goods up to £45 digitally.

According to M&S the use of its cashierless shopping service has shot up since March, enjoying 20,000 new regular users.

READ MORE: M&S CEO Steve Rowe impersonated by hackers in voucher scam

It has been testing the service across 50 London stores since March, but is rolling it out to all 573 stores in order to encourage cautious shoppers to visit is stores over the Christmas shopping period.

“We want to help our customers shop with confidence – especially as we head towards Christmas – and that’s why we’ve accelerated the rollout of Mobile Pay Go to all our UK stores,” M&S stores director Helen Milford said.

“With the current restrictions in place, making shopping as easy and efficient as possible is really important to us and to our customers. Mobile Pay Go helps do just that – it’s quick, contact-free and means fewer queues at our checkouts.”

It comes as M&S continues to push ahead with its digital transformation plans, implementing a range of measures designed to “put digital at the heart of its operations and create a better shopping experience”.

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16 Comments. Leave new

  • Putting more staff out of a job, well done m&s

    Reply
    • Not really. It’s just an alternative for some people to use. Staff will be used in other areas.

      Reply
    • All stores also have self checkouts , these are permanent jobs, people on tills do other tasks as well,plus new technology creates more new jobs

      Reply
  • What if I forget my phone, have a low battery, need over £45 of shopping, for me this takes away the smile at the till. Please rethink your personal approach, I don’t have many years left to ‘go shopping’

    Reply
    • Then you have the option of a till. This is a nice alternative If your dashing in and grabbing lunch for example and there is a queue.

      Reply
  • Avatar
    Santina Pierre
    November 12, 2020 5:57 am

    I use m & s to buy food only pay cash on there pay & go machine I still want to pay cash

    Reply
  • Fine if you can get a phone signal one M&S store I visit can never get one in the foodhall.

    Reply
  • Avatar
    Carol Davenport
    November 12, 2020 10:35 am

    1:I refuse to use anything but a human at the checkout as I want to keep people in jobs. 2: I want to pay cash so husband can’t see what I am spending on the bank account! 3: Older/disabled people don’t cope with the technology and they are a good percentage of your customer base. 4:Older/disabled people like the interaction with checkout people.. it might be the only person they speak to all week. 5:Have they asked what customers want?

    Reply
    • Your going to struggle in 10 years time or so because you’ll be outdated and need to keep up with the advancements and changes. It’s not a case of keeping people in a job. If stores didn’t try and push technology and evolve they’ll end up like BHS, Woolworths, etc etc.

      Reply
  • I only pay by cash.i shop at M&S four or five times a week if this becomes the only way to pay its goodbye M&S.

    Reply
    • Don’t be stupid. This isn’t going to be the only option. It’s an option or alternative. And the majority of customers pay by card. Not cash any more.

      Reply
  • M&S are known for their friendly helpful staff so let’s keep them and stay paying in person, think again M&S.

    Reply
  • I believe M &S are pushing away good customers especially the elderly because they like to spend time in the store and interact with the cashier’s and other staff. Applying this sort of technology not only deter them but can have phycological affection their well being. I like shopping in Mark’s: it’s my favourite store and has been for many many years. I just hope we don’t lose that family oriented feel you get when you walk in.

    Reply
  • What about anyone who has Mand S vouchers
    How are they going to use them.

    Reply
  • How is anyone going to spend vouchers

    Reply
  • Wrong move, M& S. Why do you think Waitrosee has lept into the space left by Sainsbury closing its food counters, because there will always people who will value customer service. Yes they’ll say it’s easier, to have easy checkout, keeps prices down, the result will be no more shops simply food warehouses where there is no option but to order online and price rises through market control. Fight for cashiers.

    Reply

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