Edinburgh’s iconic Christmas market is set to take place virtually for the first time this year as retailers are offered free access to a new virtual shop window.
Last month organisers announced that the world-renowned Christmas market, which last year welcomed 2.6 million people and generated £110 million for the city, would not be able to take place physically due to COVID-19 restrictions.
Now the local council has laid out plans to bring the market online, offering hundreds of artisan retailers, gift-makers and food and drink sellers the chance to showcase their wares online.
Local independent businesses can sign up to be part of Edinburgh’s Christmas Neighbourhood Market for free, acting as a directory “to direct people to a fantastic range of local suppliers where they can purchase and interact on the supplier’s own site”.
The businesses will also be shared across Edinburgh’s Christmas social media channels, which include 126,000 Facebook, 9300 Instagram and 13,300 Twitter followers.
“Edinburgh’s Christmas is a hugely important event for the city and this year’s digital programme has been designed to put Edinburgh’s residents and businesses first,” producer of Edinburgh’s Christmas for Underbelly, which runs the event, Ruth Fisher said.
“The new Christmas Neighbourhood Market is designed to shine a spotlight on the wealth of products and produce that we have here in Edinburgh and encourage residents to shop locally this Christmas.”