Lululemon to sell newly acquired AR smart mirrors in all stores this month

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

In June, Lululemon acquired AR home fitness giant Mirror for $500 million as it sought to capitalise on the lockdown driven home-fitness boom.

Mirror, which was founded four years ago, sells $1500 smart mirrors in which users can see both themselves and a digital instructor, allowing them to stream unlimited classes ranging from boxing to yoga to their living rooms.

Now Lululemon plans to begin selling the smart mirrors in all of its 18 physical stores across the US from this month.

READ MORE: Lululemon buys AR home workout firm Mirror for $500m

According to the retailer, a host of new features for the mirror will be made available to members later this year.

This will include new “Face Off” functionality giving users the ability to see and compete with other members while exercising, earn points for hitting target heart rates, send virtual high fives to one another and follow friends.

Next year it is also set to introduce “Sweat Dates”, enabling members to organise private workouts with their friends.

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Augmented & Virtual Reality


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