Tower Records reopens as online store

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Cult US music and entertainment store Tower Records has relaunched with an ecommerce platform.

The record, CD and DVD retailer closed all of its physical stores apart from those it operates in Japan in 2006, after filing for bankruptcy.

Now a new Tower Records website has launched, selling vinyl, CDs, merchandise and an online version of its Tower Pulse! Magazine.

READ MORE: When traditional stores falter, how can retailers use tech to turn physical stores into genuine destinations?

It’s thought Tower Records’ new incarnation was intended to debut at this year’s South by South West festival in Texas.

The festival was cancelled due to the coronavirus outbreak in early March.

A series of pop-up shops were also set to accompany Tower Records’ relaunch, which may still appear after lockdown restrictions are relaxed in the US.

“[The news] has been met with tremendous success, feedback,” Tower Records’ new chief executive Danny Zeijdel said.

“A lot of people are so happy taking pictures of when they receive an order from Tower Records, posting it on Instagram,” he added.

Zeijdel replaces late founder Russ Solomon, who died in 2018 at the age of 92.

Solomon founded the retailer in Sacramento, California in 1960, which operated nearly 200 stores in 15 countries at the height of its business, with sales exceeding $1 billion in 1999.

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