AliExpress saw the value of its merchandise sold internationally rise 350 per cent on Singles Day last week.
The shopping event founded by Alibaba and now known as the Global Shopping Festival saw the first four hours of transactions exceed last year’s total.
Sellers outside of China sold three times more orders than last year, and AliExpress reported a 600 per cent rise in the quantity of products listed by overseas sellers.
Alibaba’s online marketplace ran the shopping event for 48 hours, with sellers in France joining for the first time, alongside established merchants from Russia, Spain, Italy and Turkey.
“The event has grown to be the world’s largest shopping festival. We are determined to support sellers in navigating the new normal and help AliExpress users save, especially given how global e-commerce has transformed in recent months,” AliExpress general manager Wang Mingqiang said.
“We saw a massive surge in gross merchandise value across markets and are thrilled that, despite having to face the tremendous difficulty brought on by Covid-19, [it was] a record-breaking year,” Wang added.