Debenhams opens virtual beauty room

Debenhams has announced the launch of a virtual beauty room to enable shoppers to receive in-store customer service from the comfort of their own home.

The department store group will offer customers the chance to book one-to-one 30 minute virtual consultations on its website, teaming up with skincare brand Shiseido and cosmetics companies Givenchy and Bare Minerals.

Debenhams will also be offering social media masterclasses each week on Facebook and Instagram, featuring Clarins and YSL.

READ MORE: L’Oréal Paris launches its first virtual makeup – “only wearable online”

“During these challenging times, health, beauty and wellbeing is more important than ever before,” Debenhams co-chief executive and managing director Steven Cook said.

“We wanted to ensure that our customers could still have access to our beauty experts to support them with all their beauty needs without having to leave home. That’s why we have introduced the virtual beauty room and we are delighted to be able to deliver free of charge consultations and masterclasses from some of the very best beauty houses across the globe,” Cook added.

The retailer noted that its TRY.LOVE.KEEP! service had also performed well since launching in September.

The service allows customers to try a test product before committing to a full size purchase.

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