Klarna launches price-tracking feature

Klarna has announced the launch of a price drop widget allowing customers to track the latest deals and sales.

Created in time for the festive season, Klarna’s new iOS feature is designed to help consumers follow sales dates and deals.

Shoppers can receive live updates on price changes for their saved items.

READ MORE: Klarna to be investigated by ICO after sending marketing emails to users “who are not and have never been a customer”

The payments provider also launched a new curated holiday Wish Lists feature, encouraging shoppers to use the Klarna app for browsing personalised brands and categories, as well as a place to track their payments.

“With online shopping becoming the new norm and as people prepare for the upcoming holiday season, the Klarna app can play an integral role in simplifying this busy shopping period,”  Klarna senior product director Daniel Lange said.

With these new features, we want shoppers to feel in control while getting access to all of the best products and brands in a simple and tailored way, all from the comfort of home,” Lange added.

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