Wish.com has had another advert banned by the Advertising Standards Authority (ASA) for depicting a “person who appeared to be under the age of 18 in a sexual way”.
The discount shopping platform received a number of complaints about a Facebook advert which featured a young model in nothing but a crop top, pants and a dressing gown.
Which.com said it disagreed with this characterisation, but the ASA ruled that while the advert was “not overtly sexual, the pose was quite adult for a model who was clearly under 18”.
“We considered that the model’s pose, in conjunction with the revealing clothing, was likely to be seen to as sexualised,” it added.
Wish.com has now removed the advert, which first appeared in August, and has been ordered by the ASA not to allow it to appear again in its current form.
READ MORE: Wish.com files for IPO
This is far from the first time Wish.com has come under scrutiny from trading watchdogs in the UK, but the retailer seems unmoved by the controversy and is pushing forward with plans to launch an IPO after filing in September.
Its announcement came just a month after the ASA slammed the retailer for posting adverts featuring sex toys and partially naked women on the BBC’s Good Food Guide app.
The adverts in question, which appeared from April 13 to May 1, included a prosthetic penis with the text “Dildo + Ass Sex Cup + Penis Sleeve … 6cm Longer … 4cm Bigger”.
Aside from advertising, Wish.com has also come under scrutiny by consumer watchdog Which? for selling “fake, illegal and dangerous goods” that don’t comply with EU safety standards.