B&Q owner buys home improvement services app for €10m amid major digital push

B&Q’s owner Kingfisher has bought tradesperson services marketplace NeedHelp for €10 million (£8.9 million) as it seeks to cash in on the home improvement lockdown boom.

Kingfisher, which also owns Screwfix, acquired an 80 per cent stake in the French digital marketplace and says it now plans to launch the service in the UK.

NeedHelp, founded in 2014, connects tradespeople and home improvement experts to homeowners looking for help renovating their homes.

It already provides its services to customers of more than 500 of Kingfisher’s stores in France, and currently operates in Switzerland, Germany, the Netherlands, Belgium and Austria.

Kingfisher said the move marked “an important step forward” in its digital transformation strategy helping it “build a mobile-first and service-orientated customer experience”.

READ MORE: B&Q owner Kingfisher posts 17.6% rise in sales for Q3

“To serve customers effectively today, we need to be more digital and service orientated, while leveraging our strong store assets,” Kingfisher chief executive Thierry Garnier said.

“Online services marketplaces are key to the future of home improvement retail and NeedHelp is an established and fast-growing player in this arena.

“Its acquisition accelerates our digital capabilities and extends the services that we can provide our customers – two central components of our future growth strategy.”

NeedHelp will continue to function as an independent company offering its services to customers across the home improvement sector.

Kingfisher says it plans to “develop NeedHelp quickly in the UK and Poland” by using its well established network of stores and tradespeople.

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