Cyber Monday the the biggest online shopping day in US history thanks to last minute rush

Industry

Cyber Monday was the largest digital shopping day on record in the US seeing sales top $10.8 billion for the first time.

According to new data from Adobe, sales grew 15.1 per cent compared to last year, with a large portion of purchases occurring in the last few hours of the day.

Despite breaking records, the figures came slightly below Adobe’s own predictions, seeing online sales rise by 30 per cent year-on-year instead of the 33 per cent it had predicted.

This is understood to be due to the pandemic forcing baseline online and mobile sales far higher, meaning that a surge in holiday sales was much less pronounced.

READ MORE: Cyber Monday sales drop 10% following disappointing Black Friday

“Consumers wanting to take advantage of time-sensitive deals drove massive growth in the final hours of Cyber Monday,” Adobe said.

“During the ‘golden hours of retail’ (7 – 11 pm Pacific), consumers spent $2.7 billion. These last four hours account for 25 per cent of the day’s revenue, with the peak hour between 8 – 9 pm Pacific reaching a purchasing rate of $12 million/minute.”

Figures from Shopify supported Adobe’s data, stating that Cyberweek sales had also risen 30 per cent to $270 billion this year.

This is in stark contrast to the UK, which saw Cyber Monday sales drop nearly 10 per cent this year, following an even greater 16.7 per cent drop on Black Friday.

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