Deliveroo has announced a new collaboration with the Felix Project to deliver surplus food including fresh food and vegetables to frontline charities and food banks.
The food delivery company has enlisted Co-op and fresh fruit and veg suppliers Sheringhams to help feed families across the capital, in support of Marcus Rashford’s campaign to end child food poverty.
The first deliveries with Co-op took place in October half-term from 11 stores in London and were delivered to the Felix Project depot in Enfield.
Sheringhams have now committed to donating hundreds of pieces of fresh fruit every single week, such as apples, bananas and satsumas.
“At Deliveroo we want to play our part in supporting families in need and we are committed to working with our partners to provide food to families this Christmas. Felix Project is doing incredibly important work at the moment and we’re pleased to be working with such great partners to make a contribution to families across London,” Deliver chief executive and founder Will Stu said.
“Hunger fighting charities such as The Felix project are a lifeline for those needing support to feed their families and as we face up to the coronavirus crisis, we’re determined to do everything we can to continue getting food to those who are most vulnerable,” Co-op food redistribution manager Kate Rodger said.
“We know that a barrier for many food redistributing community groups is being able to get to collect the food, so by partnering with Deliveroo on this initiative we are thrilled we can help overcome this. As a nation we must step in and provide support to the communities who most need it and we can make a huge difference when we all work together,” Rodger added.
The scheme will expand across London in the coming weeks with the aim to reach 20,000 meals and 3,000 pieces of fresh fruit by Christmas. Felix Project is delivering this food to schools, holiday clubs, youth organisations, food banks, local charities, and COVID emergency food hubs across London.
It forms part of a long-term commitment by Deliver to use its delivery network and partnerships to support those in need across the UK.
The business noted that it has set up a new delivery unit within the company dedicated to delivering food to vulnerable groups, as well as front line workers and NHS workers.