Retail sales far surpassed both Black Friday and Cyber Monday last weekend making it the biggest shopping event of 2020.
According to the latest figures from Barclaycard, which processes £1 in every £3 spent in the UK, Sunday December 6 saw 40.6 per cent more transactions than on Black Friday, which took place during national lockdown.
Shoppers flocked to stores across the country to indulge in in-store Christmas shopping over the first non-working days since non-essential retailers reopened their doors last week.
While many had expected a similar surge on “Wild Wednesday” (December 2) when lockdown officially ended, Barclaycard’s data shows this weekend vastly overshadowed the event seeing 37 per cent more transactions take place.
It followed news of disappointing sales across Black Friday, Cyber Monday and throughout November, usually a bumper period for retail.
In the UK Cyber Monday sales drop nearly 10 per cent this year, following an even greater 16.7 per cent drop on Black Friday.
According to separate data from Barclaycard, consumer spending also dropped 1.9 per cent throughout November, despite supermarkets experiencing a further surge in sales.
Lockdown shifted spending throughout November towards essential items, which experienced a 4.9 per cent year-on-year rise.
Supermarkets enjoyed a 17.9 per cent year-on-year boost in sales, up from 13.9 per cent a month earlier, aided by a whopping 97.4 per cent rise in online grocery.
Specialist retailers including toy shops, jewellers and gift shops also emerged as winners from the November lockdown, seeing an 85.8 per cent rise in sales.
“Supermarkets, local shops, and online retailers have all performed strongly, while the longer evenings at home saw spend soar on digital subscriptions and electronics, helped by new consoles hitting the market,” Barclaycard’s head of consumer products Raheel Ahmed said.