TikTok has launched a shoppable livestream capability under a new partnership with Walmart.
Last week Walmart announced it had “jumped in to the pilot the solution” referring to TikTok’s new in-app shopping tool.
During a one-hour livestream on Friday customers were able to shop for Walmart fashion items featured by ten TikTok creators, without having to leave the app.
Although the event is now over, customers can still head to Walmart’s TikTok page to shop the featured items.
It’s the first time TikTok will host a shoppable livestream in the U.S.
“We’ve shortened the distance from inspiration to purchase by making it shoppable,” Walmart chief marketing officer William White said on a Walmart blog post.
“The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. This makes it easy to add the item to their cart and check out, all while doing what they love – enjoying fun content from their favourite creators.
“We’re excited to engage with TikTok on this new experience and learn what’s possible for shopping on a platform that brings its community so much joy. We can’t wait to see what we learn. And we can’t wait to see what you like, comment on, share – and shop – from the show,” White added.