Sales in ‘me-gifting’ set to surge with 4.1m Brits expected to treat themselves this Christmas

After a year like no-other, many Brits will be adding their own names to their Christmas shopping gift list, as research from notonthehighstreet finds 4.1 million people will be ‘me-gifting’ this December.

The onset of coronavirus and the ensuing pandemic have led to a raft of changes in consumer behaviour, and the festive period is no exception.

Research from the online marketplace found Britons are set to spend £487 million on thank-yous for key workers this Christmas, in what notonthehighstreet has dubbed “a more ‘thoughtful’ spending period”.

READ MORE: Amazon has pocketed 40% of all new online spend during the pandemic

Some 33 per cent of Brits have bought a gift for themselves since lockdown started back in March, with 4.1 million planning on purchasing a ‘me-gift’ this Christmas.

Searches for ‘thank you’ gifts rose 211 per cent since the start of November, with notonthehighstreet suggesting Britain will use Christmas as a time to thank those who deserve gratitude amidst the pandemic – including  the nation’s key workers and more gifts for themselves, after getting through a difficult year.

After an unpredictable year, it is Britain’s students that believe they are the most in need of a self-gifting pick-me-up, with 24 per cent planning to gift themselves this Christmas.

“The difficulties the UK has seen this year have massively impacted what we’re gifting, who we’re gifting and how often we’re doing it,” notonthehighstreet chief commercial and marketing officer Ella d’Amato said.

“People are recognising the impact of receiving a gift to appreciate those who support us through tough times – not just our loved ones and community heroes, but ourselves, too,” d’Amato added.

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