Donald Trump’s two official stores have been taken offline by Shopify for breaching its policy which prohibits platforms which “threaten or condone violence”.
Shopify has removed shop.donaldjtrump.com, the official campaign store of the outgoing president, alongside the Trump organisation’s official shop TrumpStore.com.
The Canadian tech giant, which now provides the ecommerce platform for close to a million retail stores, said that “based on recent events, we have determined that the acts by president Donald J. Trump violate our Acceptable Use Policy”.
Both sites, which are understood to have raked in over $4 million over March and April last year, were taken down on Thursday morning and any customers trying to access them are now met with error messages.
It follows the dramatic events at the Capitol Building on Wednesday, which saw Trump supporters donning many items sold through these stores riot and break into the US government building, resulting in four deaths.
Social media giants including Twitter, on which Trump has 88 million followers, Facebook, Instagram and Snap also temporarily banned Trump’s profiles following Wednesday’s events.
Shopify’s move marks a stark turnaround of policy from its chief executive Tobias Lütke, who had previously said it was not the company’s place to interrupt freedom of expression, even if the organisation disagreed with a retailer’s position.