Waitrose launches new food podcast “Life on a Plate” to boost engagement

Waitrose has launched a new podcast “Life on a Plate” in which well celebrities will be invited to chat about their food memories.

The podcast is hosted by Waitrose Food Magazine editor Alison Oakervee and renowned restaurant critic Jimi Famurewa.

Episodes are understood to be released monthly and will range from between 30 and 45 minutes long, welcoming guests including The Great British Bakeoff winner Nadiya Hussain, Michelin-starred chef Tom Kerridge and comedian Sarah Millican.

“We’re thrilled to be launching this brand-new podcast, and it could only ever be about one thing: food,” Waitrose customer director Martin George said.

READ MORE: Boohoo to launch new podcast hosted by Maura Higgins

“Food is central to everyone’s story; we all have something to say about it – no matter what our career or life experience is. Through food we can talk about our past, our present and our future, touching on the things that join us all together and the things that set individuals apart.

“The conversations Alison and Jimi have with our guests range from moving to funny, but are always entertaining and inspiring, and I can’t wait for people to hear the podcast.”

Waitrose is far from the first retailer to turn to the medium to boost its online engagement.

Most recently Fortnum & Mason launched a podcast in which leading figures in the industry will discuss “the latest food trends, science and ideas that will shape the future of food”.

Fashion brands including Boohoo and its stablemate PrettyLittleThing have also launched their own branded podcasts over the last 18 months.

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