Online homeware sales skyrocketed last year as the work-from-home (WFH) revolution saw shoppers invest in their home offices.
According to a new study from online homeware giant Made.com, 68 per cent of Brits bought items online for their home at least once a month last year, while 20 per cent did so multiple times a week.
Of the 1000 adults polled by Made, 40 per cent said they had bought new homeware last year, while a further 40 per cent said they had renovated their gardens.
This saw sales in Made’s outdoor range jump 110 per cent compared to 2019, including a 125 per cent rise in planter sales and a 273 per cent jump in search impressions for plant stands.
With almost all of the nation having to work from home at some point during 2020, compact desk sales skyrocketed 600 per cent compared to a year earlier.
“This past year has made a big difference to the way we view our homes,” Made’s design director Ruth Wassermann said.
“No longer are they solely a place to lay our heads at night but they’re our work out space, our office space, our local pub, and even school classrooms! Our research has shown that we care more about our homes than ever before and it’s great to see people turning their hand, some for the first time, to decorating and designing their happy place.”
“Our survey reflects how we have all adapted and spent our time at home in 2020. We have seen a spike in demand on key items, spanning from our office furniture range to increasing demand in our outdoor range, portraying how we are all re-evaluating our spaces at home.
“The newfound value in our homes has also been reflected by the rapid acceleration in the shift to online shopping.”