Amazon scraps Prime Pantry offering the same goods without the $5 fee

Ecommerce

Amazon has scrapped its online grocery platform Amazon Pantry allowing customers to access the same goods without paying an additional subscription.

Amazon is understood to have stopped selling products under its Amazon Pantry brand (previously Prime Pantry) in the US this week, eight months after it was scrapped in the UK marking a definitive end to the subsidiary.

Launched in 2014, Pantry was one of the retail giant’s first forays into the online grocery market, a market which it has become increasingly keen on breaking into since launch.

READ MORE: Amazon closes Prime Pantry indefinitely as it struggles to meet demand

It was originally only available to Amazon Prime members who were required to pay an additional $4.99 a month to receive unlimited free shipping on any orders of more than $40.

Much of this offering has already shifted to Amazon Fresh and Amazon’s core website while Pantry’s range, which includes over 1000 food, alcohol, beauty, household and personal care items, will now be entirely available via “the main Amazon.com store”.

“As part of our commitment to delivering the best possible customer experience, we have decided to transfer Amazon Pantry selection to the main Amazon.com store so customers can get everyday household products faster, without an extra subscription or purchase requirement,” an Amazon spokesperson said.

Pantry in the UK saw items supplied by Morrisons and marked the start of the partnership which continues to this day.

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Ecommerce

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