Deliveroo will serve 2/3 of the UK by end of 2021 as it launches major expansion


Deliveroo has announced ambitious expansion plans for 2021 aiming to reach 4 million more people across the UK after a year of staggering growth.

The delivery giant says it expects to expand to a further 100 towns and cities across all four countries of the UK, offering two-thirds of the entire country access to 30-minute delivery for groceries and hot food.

Its new expansion plans will also see it expand its reach in around 150 areas that it already operates, as well as growing its on-demand grocery offering, now the fastest growing part of its business.

Throughout 2020 Deliveroo flourished, transforming from a takeaway delivery service into a lifeline for swathes of the country struggling to access essential groceries during successive lockdowns.

This saw it double its number of riders since the start of the year to 50,000, helping make delivery couriers the most in-demand job of 2020.

READ MORE: Morrisons Amazon and Deliveroo partnerships drive 190% online growth that is “hard for rivals to match”

While it partnered with 20,000 new restaurants forced to close their doors to the public, its key area of growth was grocery.

Deliveroo made 36 new grocery partnerships in 2020, allowing major supermarkets like Aldi to offer online delivery for the first time, and other retailers including Morrisons, Sainsbury’s and Waitrose to rapidly expand their online delivery operations to meet demand.

“We are pleased to announce that we expect to launch in around 100 new towns and cities across the UK and expand our reach in existing areas throughout 2021 with the aim of reaching almost two thirds of the population,” Deliveroo’s UK chief business officer Carlo Mocci said.

“With further lockdown measures now in place across the UK, we want to do everything possible to help households get the food they need and want and play our role to make sure families across the country have a wide selection of amazing food, drink and household products to order in as little as 30 minutes.”

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