Asda is donating 7000 new laptops to children across the UK who do not have access to technology which allows them to take part in online lessons.
Alongside Dell Technologies, Asda is investing £2 million to ensure that every one of its stores in the UK can donate at least 10 laptops to local schools in need.
A further £500,000 has been donated by Asda’s charity arm, The Asda Foundation, to provide a headset, mobile internet dongle and 20GB data allowance with Vodaphone for each laptop.
“It’s clear that digital exclusion is an issue affecting many thousands of children who attend schools in communities that we serve,” Asda CEO Roger Burnley said.
“These children have been disproportionately affected by the lockdown and are at risk of falling further behind their peers. We want to do all we can to help break down the digital barriers so they can continue their education remotely.”
According to Ofcom research, nearly one in 10 children in the UK currently do not have access to a laptop, desktop or tablet at home.
To try and tackle the issue most effectively, each Asda store will nominate a local secondary school with a large portion of children suffering from “digital exclusion”.
Dell Technologies UK senior vice president Dayne Turbitt added: “Digital exclusion is a growing global and societal issue, which is significantly impacting the UK as a result of the most recent national lockdown.
“By working alongside Asda, we can help champion digital inclusion for young people across the country.”