Covent Garden is launching a host of new digital experiences from its retailers including everything from beauty consultations to downloadable recipes and spin classes.
Burberry and BA&SH are offering virtual appointments for shoppers who remain unable to visit what is usually one of London’s busiest shopping locations.
Tom Ford, Penhaligon’s and Deciem are all hosting virtual beauty, fragrance and skincare consultations respectively.
Shoppers can also book virtual one-on-one appointments with Ganni’s personal shopping team, or purchase items via WhatsApp with Alkemistry and Galeria Melissa.
The curated schedule of digital experiences also includes downloadable recipes from Covent Garden’s leading restaurants including Moqueca Mista Curry, Grind and Chloe.
DIY meal kits can also be purchased from Darjeeling Express, Cinnamon Bazaar, Shake Shack and MEATLiquor.
This is not the first time Covent Garden’s retailers have launched digital initiatives to try and recoup some of the losses incurred by successive lockdowns.
In June, Mulberry, Tiffany & Co and Charlotte Tilbury launched digital programmes alongside their core operations when they re-opened to the public.