Asos has mocked its fast fashion rival Boohoo after it posted promotional shots of a model wearing Asos branded items.
Boohoo was caught out on social media yesterday after Asos posted images on Twitter and Instagram of one of its models wearing socks with its signature “4505” logo.
— ASOS (@ASOS) January 27, 2021
The “photoshop fail” ignited a spat between the two online giants, who are currently buying up the remnants of the UK’s high streets.
— boohoo (@boohoo) January 27, 2021
Boohoo responded to Asos accusing it of being “like that crazy ex boyf who can’t stop stalking your pics”, adding that it would “only ever be an accessory”.
Off of social media, the pair were also fighting for control of collapsed high street fashion giant Arcadia.
This morning Boohoo revealed that is now in exclusive talks with administrators to buy Dorothy Perkins, Wallis and Burton brands.
Meanwhile, Asos said it was in exclusive talks to buy other parts of Arcadia including Topshop, Topman, Miss Selfridge and HIIT brands.
The news comes less than a week after Boohoo agreed on a £55 million deal to buy the brand and website of Debenhams, but will not take over the department store’s high street shops, which look set to close and cause at least 10,000 job losses.