Asos mocks Boohoo after it posts pics of model wearing its branded socks

Asos has mocked its fast fashion rival Boohoo after it posted promotional shots of a model wearing Asos branded items.

Boohoo was caught out on social media yesterday after Asos posted images on Twitter and Instagram of one of its models wearing socks with its signature “4505” logo.

The “photoshop fail” ignited a spat between the two online giants, who are currently buying up the remnants of the UK’s high streets.

Boohoo responded to Asos accusing it of being “like that crazy ex boyf who can’t stop stalking your pics”, adding that it would “only ever be an accessory”.

Off of social media, the pair were also fighting for control of collapsed high street fashion giant Arcadia.

READ MORE: Boohoo in talks to buy Burton, Wallis & Dorothy Perkins from Arcadia administrators

This morning Boohoo revealed that is now in exclusive talks with administrators to buy Dorothy Perkins, Wallis and Burton brands.

Meanwhile, Asos said it was in exclusive talks to buy other parts of Arcadia including Topshop, Topman, Miss Selfridge and HIIT brands.

The news comes less than a week after Boohoo agreed on a £55 million deal to buy the brand and website of Debenhams, but will not take over the department store’s high street shops, which look set to close and cause at least 10,000 job losses.

Click here to sign up to Charged’s free daily email newsletter

EcommerceSocial Media


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.