Asda crowned cheapest online supermarket for 9th time in a row

Ecommerce

Asda has been crowned the UK’s cheapest online supermarket for the ninth time in a row, while Waitrose and Ocado continued to be the most expensive.

According to a new report from online price tracking website Alertr Asda managed to retain its title “as the least expensive option for British consumers looking to keep their grocery costs down” when shopping online.

The study looked at the prices of 42 items outlined in the government’s Consumer Price Index “shopping basket” and tracked the prices of each on a week-by-week basis.

Each of the UK’s seven largest supermarkets saw average basked costs increase throughout January compared to a month earlier.

READ MORE: Issa brothers’ £6.8bn takeover of Asda nears completion

Asda was found not only to be the cheapest overall supermarket last month, but were also found to be offering the cheapest items for three of the four weeks of the month, being overtaken by Morrisons in the final week.

A full breakdown of how each supermarket performed is listed below:

  1. ASDA – £109.20 (£7.22 higher than last month)
  2. Iceland – £115.53 (£3.75 higher than last month)
  3. Morrisons – £117.42 (£9.38 higher than last month)
  4. Tesco – £118.19 (£5.43 higher than last month)
  5. Sainsburys – £119.47 £119.22 (22p higher than last month)
  6. Ocado – £127.44 (£3.85 higher than last month)
  7. Waitrose – £127.70 (£5.17 higher than last month)
  8. ASDA – £109.20 (£7.22 higher than last month)
  9. Iceland – £115.53 (£3.75 higher than last month)
  10. Morrisons – £117.42 (£9.38 higher than last month)
  11. Tesco – £118.19 (£5.43 higher than last month)
  12. Sainsburys – £119.47 £119.22 (22p higher than last month)
  13. Ocado – £127.44 (£3.85 higher than last month)
  14. Waitrose – £127.70 (£5.17 higher than last month)

“We are well and truly in lockdown and it seems supermarkets are indeed increasing their prices as all stores had a higher average basket cost than they last month, but it seems Iceland noticed they were becoming more expensive than Morrisons and have taken price cuts to keep up with the competition, crowning them the second cheapest supermarket for the month of January,” Alertr’s co-founder Andy Barr said.

“Asda still remains the reigning champion as the cheapest online supermarket for the ninth month in a row and it seems other supermarkets will really have to look into cutting their prices if they want to knock them off the top spot any time soon.”

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