Topshop’s website has officially shut down solidifying the once dominant high street brand’s dramatic transition.
Topshop, Topman and Miss Selfridges websites all now redirect customers to their new owner Asos’s website.
It comes after the brands’ parent company Arcadia fell into administration late last year, leading online fashion rivals Asos and Boohoo to pick the bones of Philip Green’s retail empire.
Earlier this week Asos agreed to purchase the three brands for £330 million, seeing the once dominant high street staples shift entirely online.
Around 70 former Topshop and Miss Selfridge stores will now close, leading 2500 employees to face redundancy.
Asos paid £65 million to buy up whatever stock the brands had on hand and is now selling it at a heavy discount on its own website.
If customers try and access the websites through their original addresses, they’re told to “head to Asos now to shop the brand and stay tuned for the full collection.”
Asos has also informed customers that it will still accept returns for purchases made within 28 days, but has warned that it will no longer accept gift cards bought with the brands.