TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users.
Shopify, which now provides the ecommerce platform for 1.7 million retailers, has further expanded its tie-up with the social media giant after first partnering with it in October 2020.
Shopify merchants in the UK can now access a host of TikTok features aimed at connecting them with “new customers in a way that can help them build their brand, drive sales and create engaged communities”, all inside Shopify’s dashboard.
Through TikTok’s recently launched ‘TikTok For Business Ads Manager’, sellers can create campaigns, target audiences and track performance in one place.
They will also have access to new “Advanced Matching” software which allows sellers to more effectively target suitable audiences with their ads.
TikTok is also giving merchants on its ‘trial’ and ‘basic’ programmes $100 (£74) in free ad credits.
“The businesses thriving today are continuing to innovate in order to find the best ways to engage with customers,” TikTok Europe’s head of SMB Lisa Friedrich said.
“As the home of joyful creativity, and with a hugely diverse audience, we are very excited about how this new partnership will be able to help brands in that quest… This partnership will hopefully be a game-changer for Shopify merchants in the UK, helping them quickly, effectively and accurately reach target audiences online, and convert that into spend.”
According to the latest research from Kantar, 83 per cent of TikTok users say that seeing trending content has inspired them to make a purchase.
Omolola Jewellery, which like most UK retailers has been forced to close its physical stores for months during successive national lockdowns, says that Shopify and TikTok have been “critical to the success of our business”.
Its cofounder and chief executive Taiwo Adegbulu added: “Over 1.8 million people have engaged with our ads since we joined the beta programme – not just in the UK but around the world too, which is really exciting as we look to break into new markets.
“The TikTok and Shopify integration has made the purchasing journey much smoother for potential customers. This helped us achieve a huge sales increase of 335 per cent compared to December last year and attract hundreds of new customers during the important festive period.”