Asos, Boohoo and Ocado form landmark UK Digital Business Association to reshape the face of British retail

Asos, Boohoo and Ocado have founded the UK’s first digital commerce trade body to give online retailers a voice and ensure “ecommerce leads the debate”.

The UK Digital Business Association has been launched by six of the country’s largest online retailers who say they will be crucial in driving the UK’s economic recovery in the wake of the pandemic, helping to fulfil the government’s ambitions of creating a technology-driven economy.

UKDBA, which also counts AO World, Gymshark and THG among its founding members, says that its members have been the driving force in British retail both before and during the pandemic, changing the face of the sector permanently.

According to research from Grant Thornton online sales grew over 285 per cent to £17.3 billion in 2019, while its members saw employee numbers increase 40.8 per cent between 2016 and 2019.

READ MORE: UK shoppers now spend more online than any other country

The who’s-who of UK ecommerce heavyweights plans to spearhead this change moving forward, hiring a further 10,000 employees and investing another £1 billion into the sector this year.

“Our membership has helped underpin the UK as the most advanced e-commerce market in Europe,” UKDBA founder Iain McDonald said.

“The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members, their customers’ interests, providing them a voice in a rapidly evolving world.”

Its formation will act as a significant milestone for the UK retail industry, which has seen the shift online accelerate at an unforgiving and brutal pace over the past year, leaving scores of casualties in its wake.

The newly formed trade body says it hopes to welcome new members over the coming months and plans to help physical retailers in their transition online.

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